Your HVAC business needs an idea of what the market is like and how the competition is holding up. When you claim to be the best in your area or state, what are you basing that on, and is it true?
Be prepared to put your money where your mouth is, because customers will ask you to back up those statements. With 2012 planning around the corner, it’s important to know where your business stands.
Dealer Needs Analysis
It’s one of my simple tools to help you compare yourself to the businesses that are doing it right — right now. Measure your HVAC business to other similar HVAC businesses with double-digit net profit. From there, you’ll be able to determine what your team needs to do to either maintain its success or step it up.
Training the team
Any HVAC business that offers robust employee training will certainly boast about it, not to mention how it benefits customers or why that makes them the best business in town. Does your top competitor currently train its employees? No worries. A good training program will offer fast-track classes to get your team up to speed.
